Fast Company: From "Top Kill" to "Dead Man's Switch: "What BP's Oil Spill Lexicon Reveals About Its Brand"
Jamey Boiter on Fast Company’s site wrote about how B.P’s mismanagement of core oil fundamentals has ultimately, in my opinion, also sunken the B.Ps brand under a mile of water. If a company cannot fix a hole a mile under water then how can they justify drilling one in the first place.
The following paragraph made me laugh, and [...]
