Digital PR Consulting Inc.

& Social Mass Marketing

British Petroleum's Apology Video, "We will get this done, we will make this right."

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I would love to hear some creative thoughts and comments about that. I was wondering if you thought this came out a little late?   General tone? Any other related thoughts? And as always, actions speak louder than words Tony, so please don’t give up, you NEED to make this right to survive.

-Adam Faragalli (.com)

Fast Company: From "Top Kill" to "Dead Man's Switch: "What BP's Oil Spill Lexicon Reveals About Its Brand"

Jamey Boiter on Fast Company’s site wrote about how B.P’s mismanagement of core oil fundamentals has ultimately, in my opinion, also sunken the B.Ps brand under a mile of water. If a company cannot fix a hole a mile under water then how can they justify drilling one in the first place.

The following paragraph made me laugh, and then it made me sick. The public continues to hear about the “solutions” but when you place their actual terms (and see B.P’s thought process)- I seriously question their ability to end this diaster. Any doubt that it will go down in history as the worst ocean oil disaster in history? In conclusion, if you own B.P stock, get out while you can! I would wait on the sidelines to see what eventually happens in the long term. B.P could fail just like all their laughable attempts at a solution. The well, MC252, has lead to a disaster that will forever stay in my memory. This travesty also serves as a first rate national crisis failure. I won’t get into politics in this post. However, Obama’s speech yesterday sums it up well, check it out below.

“Strategies to stop the leak are named “Top Kill,” “Top Hat,” “Hot Tap,” “Junk Shot.” They’re using something called “Corexit” as the oil dispersant. We have heard that the explosion was caused by “dead batteries in the dead man’s switch.” What is up with these heinous words being spewed about like oil leaking into the Gulf? Who came up with these names? I know what a “dead man’s switch” is, but given there have been 11 fatalities in this disaster, one would think BP would be more considerate about what they are saying. Or is “spilling” everything just part of their M.O.?

You could certainly argue that names don’t matter–that they can call their fixes Little Bo Peep as long as they do something that actually works. But it’s hard to fathom why BP isn’t branding the possible solutions to this crisis with more positive names that resonate a good outcome, even if it’s only their hope. Where is the crisis management group, and why aren’t they working with the same brand geniuses that brought us the Helios House and the beautiful iconography to at least make us feel a little better about this debacle?

I suspect there is group huddling as we speak, with marketers clicking their gooey, tar-ladened heels together and saying, “There’s no place like home.” Sorry, BP, you’ll be living with what may be the worst man-made environmental disaster in history for a long time.”

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May god forgive us for our sins against mother nature.

-Adam Faragalli

2010 Devastating Nashville Flood

I live in Nashville in an area that has been severly hit by some of the worst storms to ever hit the United States. Believe it or not, my area was drenched in 18 1/2 inches of rain over the course of just a few days. I was not even aware this was possible. Nashville is now left with the effects of such extreme weather.

For the past many days, the national media has ignored Nashville for the most part. This is not right! We are in need of assistance and support. I think this interview sums this disaster up very well as well as sharing the media’s ignorance. Please watch the video by clicking on the link below. I tried my best to embed the video but CNN’s program pretty much sucks with wordpress.

Kenny Chesney Talks About the Flood In Nashville

This article on We Are Nashville Section 303 said it well, “The Cumberland River crested at its highest level in over 80 years. Nashville had its highest rainfall totals since records began. People drowned. Billions of dollars in damage occurred. It is the single largest disaster to hit Middle Tennessee since the Civil War. And yet…no one knows about it.

Does it really matter? Eventually, it will…as I mentioned, there are billions of dollars in damage. It seems bizarre that no one seems to be aware that we just experienced what is quite possibly the costliest non-hurricane disaster in American history. The funds to rebuild will have to come from somewhere, which is why people need to know. It’s hard to believe that we will receive much relief if there isn’t a perception that we need it.”

Here is a video that is of a Kroger that I normally shop at, just minutes down the road from me.

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I volunteered my time on Monday where I caught something that had me in bed most of Tuesday and Wednesday. Who knows what it was when you walk through nasty water and get bumps and scraps all over. In addition, I was saddened by the sheer loss many individuals are now faced with.Nightmares and strange dreams happened throughout the week. I helped empty offices, garages, living rooms and kitchens where there was five feet of standing water just hours before I arrived. The fact that this was just a few miles from my place is hard to believe.

Here are some pictures on Flickr of the 2010 Nashville Flood. Have a look and if you are at all familiar with the Nashville area you might be shocked by the flood.

If you would like to donate some of your time here locally, or some funds for the cause, please visit Hands On Nashville.

May god bless this great city I call home. Everyone here knows that we will recover and prosper. Nashville truly is one of America’s best cities because of its people.

New iPhone Could End AT&T's U.S. Monopoly

I was reading my usual morning Wall Street Journal articles and came accross this article, “New iPhone Could End AT&T’s U.S. Monopoly.” For some time I have been closely following the iPhone and the almost unreal deal with AT&T. This deal has in many ways made it possible for AT&T to maintain consistent growth in market share,  and not only in cellular technology. I believe investors, consistently collecting on a 6.4% dividend, could not be happier with the deal that was struck.

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Landing Your Dream Career in this Recessive Economy

I made a comment on my Twitter page about my ability to write a book called “Landing Your Dream Career in a Recessive Economy.” I thought I might elaborate on this with short summaries on twelve methods that have worked well for me. You could say this would be the outline of my book’s content.

This goes out for all you soon to be graduates or the many out there trying their best to succeed. If you follow these tips with absolute dedication to a singular goal of landing your dream career, you can only succeed given a long enough time table. I wish you the best of luck. This is all about getting that dream job. Personally, I have been at it for six months. I continue to bust my tail, knock on doors, call/interview with anyone who will give me the time of day,  network and above all I refuse to give up. Good luck to you. I honestly hope these steps help- even for just one person, that would mean the world to me.

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Thoughts on Apple iPad

Having followed the Apple iPad since the Cali based tech company first released word they were working on something fresh, here are my thoughts as they stand today.

Apple iPad Picture

Apple iPad Picture

This is my personal site, so naturally personal bias and opinions are sure to jump in between facts and relevant concerns. It should be known that I currently use an iTouch. This is the only product I currently use from Apple other than iTunes. It is my second iPod and I cannot be happier with this version, and to tell you the truth, my older iPod Video 30 gig is still going strong.

I bring a balanced perspective to any discussion about technology. Over the years, I have embraced  many  product manufactures.  I’m not one of those die hard Apple aficionados that will pay through the roof for the latest and greatest, generally glitch prone new Apple product.

If you somehow missed the Apple iPad release video with Steve Jobs, please go here and watch, http://www.apple.com/ipad/. Also, if you would like to read one of my older post about the iPad, to help get the historical perspective before the official release, you can just click here.

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Alarming report: cell/wifi frequencies and your health

I was in Walgreens last night waiting for traffic to die down when I opened the current issue of GQ magazine. I found an article in it called, Warning: Your Cell Phone May Be Hazardous to Your Health.

I was disturbed by the science behind the article. I think this is a must read for many of us who are attached to our cell phones, have WiFi networks in home and/or live near high power lines. Time will tell, and probably in the upcoming few years if radio frequencies can in deed harm human DNA. Or, at the least, cause DNA to mutate, causing potential cancer and other health risks.

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Google Offers Satellite Images of Haiti, Post-Earthquake

From Read Write Web, “In the immediate aftermath of a 7.0 earthquake that caused an unbelievable amount of destruction to Haiti’s capital, Google has been asked by relief organizations and users to show images of what’s actually happening on the ground.

Google Earth Haiti earthquake before and after photo

Google Earth Haiti earthquake before and after photo

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Upcoming Google Chrome Operating System

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Another update and revolutionary product from Google is there upcoming Google Chrome OS. I’m pretty sure you are familiar with the browser version, which since the last update has become my browser of choice. Nothing comes close to loading Web pages, especially data intensive ones like Facebook.com. If you feel like trying it out, I highly recommend Google Chrome Browser by clicking here. But, will the Chome OS (Operating System) honestly be stable and ready to seriously challenge Microsoft’s OS, Windows 7, Vista and so on. Well, from what we know, that is not Google mission. The following is a collection of articles about previews and information Google has released.

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Can Apple’s iPad Succeed with a $1000 Price Tag?

I have been following the Apple tablet since it was announced last year. Mashable had an interesting conversation/post on the recently speculative 1,000 price tag of the Apple Tablet. Following the stock of Apple closely as well, the stock is at record highs and has recently experienced another increase from the tablet concept soon to be reality. But, as this article points out, yesterday the Wall Street Journal reported that the Tablet could be as much as $1,000. As Mashable points out, for $1,000 one can purchase a rather decent fully-functional lab top. So, this begs the question will the Tablet succeed?

I honestly believe that the minds at Apple have something huge up their sleeves. Possibly as big as incorporating SixSense technology. I will be keeping a close eye on this product. Time will tell. Who knows, maybe Apple will launch the thing at around $699, the price of the 32 gig Apple iPhone.

Adam Faragalli